Amgen

Otezla is the number one prescribed once-daily pill indicated for plaque psoriasis. The client asked us to explore a new look and feel for their consumer website. The challenge was how to bring it to life adhering to a dull corporate color palette and utilizing stock photography. Since Otezla has good efficacy data, we had the opportunity to combine big numbers and icons with lifestyle photography drenched in yellow light, to tell the story of a therapy that can get to the root cause of illness and start the healing process from within.