Design for Marketing Communications
I had the opportunity to create marketing communications for Butler Rogers Baskett for over 13 years, starting with their logo in the early 90's. They were a graphic designer‘s dream. The founding partners understood the value of well-conceived and executed design for business. They always endeavored to put extra thought and creativity into their firm's visual output and were willing to experiment with special printing techniques.
Known as BRB, Butler Rogers Baskett Architects, was a full-service architectural firm, offering a complete range of professional expertise across the disciplines of planning, architectural design, and interior design. Founded in 1979, and best known for their redesign of the Chelsea Piers, their practice developed a portfolio of diverse project types: educational, recreational, residential and religious facilities, as well as corporate and professional office interiors.
logo
Moving Announcement, laser die-cut bi-fold
Partner Announcements
Sono Office Announcement, die-cut folded card announcing the opening of the firm's branch office in South Norwalk, Connecticut
25th Anniversary Announcement
20th Anniversary Announcement
Multipurpose Room Design, die-cut paper wheel to promote the firm's capabilities in flexible
office room design
office room design
Website
Newsletter Series
Capabilities Brochure, blind embossed pocket folder and wiro bound brochure with die-cut cover
Stationery Suite
Business Forms
BRB Holiday Cards
Butler Rogers Baskett had a long-held tradition with their annual holiday card. Each year, the graphic designer was challenged with art directing a group photo of the firm and turning that into a cool holiday card to share with their clients. The only rules were that it had to be non-denominational and had to incorporate photos of the entire staff. Charles Baskett, one of the founding partners, really loved to challenge me to come up with something different each year, and they were always excited about trying out interesting printing techniques.
Perforated and gummed stamps
Whitman's Chocolate Sampler Parody, die-cut trompe l'oeil box with insert
Give Peace a Chance Poster, the year of 9/11 with John Lennon in the center as THE
"mystery" staff member
"mystery" staff member
Victorian Vignettes Poster, an homage to Schackman's on Fifth Avenue in the Flat Iron district, one of my favorite stores FOR design research back in the dayS before Pinterest AND THE INTERNET, along with the Dover Bookstore on Varick STREET, BOTH NOW A PART OF LOST NEW YORK
BRB Holiday Gift Wrap, some of BRB's clients actually sent them gifts wrapped in this
This time Charles Baskett wanted to do a poster with kid's blocks, and my wife and I had a baby on the way so it was inevitable