Introducing the Field Access Specialist
Humira Complete built a successful patient support team with a line-up that featured Nurse Ambassadors, National Access Specialists and Customer Solutions Specialists working together to ensure a smooth treatment experience for Humira patients. To be prepared for any new patient access challenges, AbbVie sought to bolster the team by adding a new player, the Field Access Specialist, who would add a local focus and direct contact with HCPs. Our assignment was to create a video explaining how the expansion of the team would take it to the next level, backing up AbbVie's continued commitment to helping support patient access challenges.
Our creative team decided on a sports analogy that provided the perfect metaphor with which to bring it to life utilizing a mixed-media technique that combined stock footage with animation.