Identity Refresh
I joined Knoll International as their in-house design director when they decided to divide into separate business units called KnollOffice, KnollStudio and KnollTextiles. The marketing team wanted to refresh Knoll's identity to reflect the change. I created the division logotypes and established brand guidelines that were applied to the marketing literature for the divisions by our in-house team of designers. Shown below are selected examples from the launch of KnollStudio and KnollOffice, which included, product catalogues and brochures, event invitations and other collateral.
Knoll International produces office systems, seating, files and storage, tables and desks, textiles, and accessories for the office, home, and higher education settings. The company manufactures furniture for the home by Ludwig Mies van der Rohe, Harry Bertoia, Florence Knoll (Florence Schust), Frank Gehry, Maya Lin and Eero Saarinen under the company's KnollStudio division. Over 40 Knoll designs can be found in the permanent design collection of The Museum of Modern Art in New York City.
Digital applications: desktop, tablet and smartphone
KnollStudio Catalogue binder, made from black scuba material with silkscreened logotype
KnollStudio Product Brochures
Service by Design Brochure
KnollOffice Advanced Diffrient Seating Brochure, die-cut folder tabs delineate four sections devoted to four types of office seating by chair designer Niels Diffrient
KnollOffice Advanced Diffrient Seating Promotion, silkscreened tile puzzle with black scuba pouch
KnollStudio Launch Party Invitation, introducing a collection of Italian-designed residential furniture, die-cut windows and insert pull-out reveal the invitation details
KnollStudio Literature Sleeves, translucent vinyl sleeves with furniture knock-outs
colored by its contents
colored by its contents
Ettore Sottsass Press Briefing Invitation, silkscreened and die-cut in the shape of
Sottsass' iconic Westside chair
Sottsass' iconic Westside chair
Westweek Open House Postcard Invitation
Press Release Folder, silkscreened in two colors on kraft paper