Branding
Boutique design and ad agency Public NY engaged me to create and launch a branded design campaign for the National Urban League's Economic Empowerment Tour initiative that included: an annual report, magazine ads, direct mail brochures, marketing collateral, stationery and event literature for their Economic Opportunity Day 50th Anniversary Celebration.
The mission of the Urban League movement is to enable African Americans to secure
economic self-reliance, parity, power and civil rights.
economic self-reliance, parity, power and civil rights.
"Neighbors Not Numbers" annual report documents the organization's progress providing aid and support to victims of the Hurricane Katrina crisis
Save the Date postcard for the Equal Opportunity Day Awards Dinner 50th Anniversary Celebration; invitation for NUL's "Cocktail Party in the Hamptons"
Paperwheel invitation for the Equal Opportunity Day Awards Dinner 50th Anniversary Celebration
Journal for the Equal Opportunity Day Awards Dinner 50th Anniversary Celebration
Full page magazine ads for the Economic Empowerment Tour initiative
Banner and full page magazine ad for the Economic Empowerment Tour initiative
Tabbed workbook for the Economic Empowerment Tour initiative
Gift cards for the Economic Empowerment Tour INITIATIVE showcasing landmarks
in civil rights history
in civil rights history
Gate-fold direct mail brochure for the Economic Empowerment Tour initiative
"In the League" fold-out poster sized newsletter
President's Circle tri-fold brochure aimed at encouraging philanthropists to join the organization's special donor group
President's Circle stationery