Brand Identity
O’Donnell & Pagano (OD&P) specialized in corporate interiors and new buildings for practically every real estate market segment. In addition to Deloitte & Touche and Marsh McLennan, the firm’s clients included the New York Mercantile Exchange, the National Basketball Association, and the Paramount Group. OD&P had offices in New York, Los Angeles, and London.
Tony Pagano had seen my identity work for Butler Rogers Baskett Architects and wanted OD&P’s marketing materials to look exceptionally well-designed like they were an architectural firm. It was a unique opportunity to design a logo, create an identity and brand it across a variety of tactical executions: Website, launch party event collateral, capabilities brochure, holiday card, newsletter and business papers.
Website
Website announcement mailer (lenticular card)
Invitation and mousepad PREMIUM for Website launch party at the Guggenheim Museum in New York (invitation printed as a drink coaster)
Capabilities Brochure (sepia-tone wrapper, beveled die-cut front cover with stamped and debossed logo on chipboard, double wiro binding, interior spreads with sepia-toned and full color photos)
New Years card / new logo announcement (die-cut cover)
OD&P Scope, company newsletter
Business Papers