Consumer Website Design Exploration
At Havas VX, our team explored a new visual direction for Otezla’s consumer website, working within the established color palette and stock-photography framework while creating a more distinctive and engaging digital experience.
Strong efficacy data inspired a system pairing large-scale statistics and iconography with lifestyle photography treated in warm yellow light. The concepts were designed to communicate a therapy that works from within while bringing greater clarity, energy, and emotional resonance to the brand.
DIGITAL DEVICES; TABLET AND MOBILE