The Power to Suppress Acid
After 30 years of PPIs, first-in-class acid suppression is here. Voquezna (vonoprazon) is the first potassium-competitive acid blocker in the US for the healing of erosive esophagitis, and combined with antibiotics, Voquezna Triple Pak and Voquezna Dual Pak, for the eradication of H.pylori. We were tasked by our client, Phathom Pharmaceuticals, to create a campaign for both indications using the Voquezna logo mark as a heroic force.
Prelaunch direct mail announcement
Direct mail lenticular
Interactive Visual Aid (IVA) landing pages
Pre-launch landing page
Subway kiosks
Outdoor/Experiential