Putting Patients First
To help HCPs, their staff, and ultimately patients, navigate the complexities of the prescription process for biologics, AbbVie created a website portal called CompletePro.com for Humira Complete, its Patient Support Program. The challenge was that a lot of HCPs and their staff were resistant to learning a new system of facilitating the prescription process for Humira patients. Our assignment was to create a video to win them over to CompletePro. We created a narrative accentuating the flaws associated with their existing methods and contrasted that with the benefits of using CompletePro to streamline the prescription process, all brought to life through stop-motion animation. The video was so successful that we subsequently created versions for Skyrizi and Rinvoq Complete.