Branded Collateral
For Touchstone Health, I designed a variety of marketing communications literature that included direct mail, welcome kits, quick start guides, branding guidelines, brochures and premiums. In these design initiatives for members, I refined and expanded the branding within the client’s existing identity. The target audience was primarily senior citizens, therefore a minimalist approach with easy-to-read typography, simple iconography, flat shapes and colors served best. It was a unique opportunity to improve the existing collateral design within style guidelines that had already been established and were evolving at the same time.
Touchstone Health offered zero-dollar and low-cost Medicare health insurance plans to seniors, Medicare beneficiaries and Medicaid-eligible individuals living in New York State.
Guide to Medicare Doctor Visits, z-fold direct mail piece
2011 Member Resource Kit
2011 Member Quick Start Guide
Branding Guidelines
2010 Member Resource Kit
2010 Member Resource Kit Reference Map
2010 Member Resource Kit One Sheets
Branded playing cards, member premium