Touchstone Health, Branding

In these design initiatives for member marketing collateral, I'm refining and expanding the branding within the client's existing identity. The target audience is primarily senior citizens, therefore a minimalist approach with easy to read typography, simple iconography, flat shapes and colors serves best.

Touchstone Health offers zero dollar and low-cost Medicare health insurance plans to Seniors, Medicare beneficiaries and Medicaid eligible individuals living in New York State.

Guide to Medicare Doctor Visits, z-fold direct mail piece

2011 Member Resource Kit

2011 Member Quick Start Guide

Branding Guidelines

2010 Member Resource Kit

2010 Member Resource Kit Reference Map

2010 Member Resource Kit One Sheets

Branded playing cards, member premium

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