The Complete Story
Based on the success of Humira’s Patient Support Program (PSP) called Humira Complete, AbbVie endeavored to apply the same strategy to the up-and-coming therapies Skyrizi and Rinvoq. Building on a previous video for Humira Complete, we created one for Skyrizi Complete. The team was then tasked with creating a next-level version to generate excitement at AbbVie's annual sales meeting that showcased the evolution of their PSPs from Humira to Skyrizi and introduced Rinvoq Complete, which at the time was code-named “UPA Complete”.