Brand Identity
The leadership at Volunteers of Legal Services (VOLS) engaged me to create a logo, refresh their website and provide a style guide for internal office staff to implement individual marketing initiatives and help establish their new visual identity with a consistent look and feel. Because they were known by their acronym, VOLS, they wanted their new logo to include it, but with an abstract mark attached to it. I created a mark that has the acronym embedded within it.
Their mission is to leverage the goodwill, resources, and talents of New York City’s leading law firms to provide pro bono legal assistance to the city’s neediest residents.
Digital applications: desktop, laptop, tablet and smartphone
Style Guide